Friday, 3 August 2012

When fit meets fad...

...or "when health meets hyperbole"



...you've all seen this - you've all been subjected to the ads...out there, promoting the "lastest" in fitness and health "break throughs"...


"...wow Caolan, that's a few parenthesis already..."


...you're right, it is...and here's why...


...Australia has this funny set of rules that means you can release a product onto the market, make a whole lot of statements about it's health benefits...and then you have six months to prove those claims...


...yep, six months...


...see the problem I have with this??


...my favourite example in this was the goji berry juice craze...goji berry juice was released onto the market, with inflated statements about it's ultrahigh anti-oxidant values...people start to buy and use the juice, thinking they have bought the latest "wonder product"...then, the research comes out - goji berries aren't really that high in anti-oxidants, in fact, the table of values for foods with high anti-oxidant values had been cropped to place goji berries at the top of it...


...now, this doesn't mean that every new product on the market uses this deceptive or questionable tactic...but it does mean that you should be very careful about what you read and hear...


...if something sounds too good to be true, it probably is...


...and secondly, please don't base your ideas for health and fitness on what you see on a TV infomercial or "life" magazine...if you really want to know what is going to help you feel younger, healthier and more energetic - talk to your qualified health professional (ie chiropractor, osteopath, physiotherapist or general practitioner) as there are a number of factors to be considered...



...my advice: to really be healthy and energetic, you need to do the following - eat well, exercise regularly, sleep well and have good healthy stress relief tactics (these should not come in pill or powder form)...


...as always, if you need to know more - you know how to reach me...

No comments:

Post a Comment